When it comes to any business, the amount of knowledge you have often what separates you from the rest of your competition. knowledge can come from many places, however in its simplest for, it can often be found in a book. I recommend reading at the minimum of one book per month to help expand your knowledge base and gain valuable insights on improving your business acumen. Not everyone has time to sit down and read, however everyone has time in their commute to listen. That is why audiobooks have become the most popular way to learn on the go. One service that has greatly helped is Audible from Amazon, which allows you to download 2 free books just for trying their service with no commitment.
Here are some suggested titles to get you started
Me 2.0, Revised and Updated Edition: 4 Steps to Building Your Future
by Dan Schawbel
In Me 2.0, personal branding expert Dan Schawbel gives you all the tools you need for building a powerful personal brand that WILL give you a competitive advantage in the marketplace, including:
– A 4-step process for discovering, creating, communicating and maintaining your personal brand.
– How to use all the latest social media tools, including video, blogs, and social networks for job search and career development.
– The secrets to networking effectively – both online and offline.
– Proven branding advice from industry experts and insiders.
– Case studies, from people of all generations, on how they’ve used social media to become well-known brands.
– How to use the top social networks, including Facebook, LinkedIn, and Twitter, with real success stories.
– Tools you can use to network professionally and grow your presence, including Google Buzz, mobile branding, and location-based social networking.
– Research, examples, and more resources that will support your online brand campaign.
How To Win Friends and Influence People
by Dale Carnegie
This is the godfather of all books on interactions with other people. Whether you are networking with other people or negotiating a contract, the principles of the social interactions are always the same. Technology has changed, but human psychology has stayed pretty consistent and there are ways that you can maximize everyone’s experience through the methods taught in the book.
As relevant as ever before, Dale Carnegie’s principles endure, and will help you achieve your maximum potential in the complex and competitive modern age.
Learn the six ways to make people like you, the twelve ways to win people to your way of thinking, and the nine ways to change people without arousing resentment.
Also see our book picks from June
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